Marketing Technology Landscape MARKETING EXPERIENCES
CreaNve & Design
Calls & Call Centers
MarkeNng Apps
January 2014 MARKETING OPERATIONS
MarkeNng Data
Email MarkeNng
MarkeNng AnalyNcs CommuniNes & Reviews
Customer Experience/VoC Channel/Local Mktg
SEO Mobile MarkeNng
Social Media MarkeNng
Dashboards
Loyalty & GamificaNon MarkeNng Resource Mgmt
Web & Mobile AnalyNcs
Search & Social Ads
PersonalizaNon
Content MarkeNng
Digital Asset Mgmt
Display AdverNsing TesNng & OpNmizaNon
Data Management PlaYorms/Customer Data PlaYorms
CRM
Databases
Tag Management
MarkeNng AutomaNon / Integrated MarkeNng
Big Data
Agile & Project Mgmt
Sales Enablement
Events & Webinars
Cloud
User Mgmt
E-‐commerce
Web Site / WCM / WEM
Mobile App Dev
APIs
Cloud Connectors
Web Dev
INTERNET
INFRA-‐ STRUCTURE
BACKBONE PLATFORMS
MIDDLE-‐ WARE
Video Ads & MarkeNng
Business Intelligence
MarkeNng Environment
by Sco? Brinker @chiefmartec h?p://chiefmartec.com