MA Communication Design

M.A. Communication Design. Campus Berlin: Ackerstraße 76 | 13355 Berlin. Fon +49 (0)30/46 77 693-30 | [email protected]. Campus Köln: Höninger Weg 139 | 50969 Köln. Fon +49 (0)221/222 139-33 | [email protected] ...
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M.A. Communication Design

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Campus Berlin: Ackerstraße 76 | 13355 Berlin Fon +49 (0)30/46 77 693-30 | [email protected]

Campus Köln: Höninger Weg 139 | 50969 Köln Fon +49 (0)221/222 139-33 | [email protected]

Hochschule für Medien Kommunikation und Wirtschaft University of Applied Sciences

H M K W

M. A. Communication Design For more information and how to apply, visit: www.hmkw.de

Duration Full-time 4 semesters Part-time 6 semesters (If you have 210 ECTS, a reduction

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Campus Berlin Fridays 5 - 9 p.m. | Saturdays 9 a.m. - 5 p.m.

Type Full-time or part-time

ie 2014

5 ja hr

kredit

Locations Berlin and Cologne Tuition fees Full-time: € 670,– monthly Part-time: € 449,– monthly

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Part-time contact hours:

Language English (Berlin) or German (Cologne)

 Private university  State-approved  Accreditation: FIBAA e

Start October

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Campus Cologne Wednesdays 5:45 p.m. - 9:45 p.m. Fridays 5 - 9 p.m. Every second Saturday 9 a.m. - 1 p.m. 5-day teaching block in week 16

by one sem. may be granted)

Applications accepted at any time.

Overview • Features:

Integration of theory and practice of design, oriented towards the real world of work in agencies:





latest developments in research and analysis of design and creativity





practical work and art direction projects

• Language:

English (Berlin) or German (Cologne)

• Learning outcomes: The ability to carry out the roles and responsibilities associated with the position of an art director and with other management positions held by creative talents, within the framework of the ever increasing convergence of print, online, broadcast and mobile media

Target Group • Applicants:  Graduates of creative study programs, esp. those who majored in design or fine arts • Career options:

Designer (self-employed or in employment), art director

Admission Requirements • Good degree in design, fine arts or equivalent degree (university or university of applied sciences) • Plus internal assessment process

General modules

Subject-specific modules

Elective subjects include: • Media Law, Media Asset Management, Intercultural Management, Media Psychology

Basic subjects: • Critical & Creative Thinking • Design & Social Research • Design Management Specialization subjects include: • Creative Design Processes • Persuasion, Engagement • Communication

Campus Berlin: Ackerstraße 76 | 13355 Berlin

Campus Köln: Höninger Weg 139 | 50969 Köln

Fon +49 (0)30/46 77 693-30 | [email protected]

Fon +49 (0)221/222 139-33 | [email protected]

2/5

Last update: 16.06.2016 Subject to modifications!

Hochschule für Medien Kommunikation und Wirtschaft University of Applied Sciences

H M K W

M. A. Communication Design Interdisciplinary competencies (3 of 6 elective modules) Basics BusE Business English Commercial Correspondence, Presentation and Moderation

LawM Law and the Media Copyright, DRM, privacy and other ethical-juristic issues

Technology MAM Media Asset Management Organisation of data/documents: formats, versioning, searching, distribution etc.

CTT

Converging Technological Trends Convergence of communication, computing, and broadcasting technologies

Human Factors IntLT

Intercultural Leadership Techniques Managerial capabilities in a globalized world

MPsy

Media Psychology Psychological foundations of media consumption

Campus Berlin: Ackerstraße 76 | 13355 Berlin

Campus Köln: Höninger Weg 139 | 50969 Köln

Fon +49 (0)30/46 77 693-30 | [email protected]

Fon +49 (0)221/222 139-33 | [email protected]

3/5

Last update: 16.06.2016 Subject to modifications!

Hochschule für Medien Kommunikation und Wirtschaft University of Applied Sciences

H M K W

M. A. Communication Design Subject-specific competencies (9 modules) 3 basic modules CCt Critical & Creative Thinking practical training and critical reflection of creative problem solving in complex scenarios

DSR

Design & Social Research user-centered analysis and target marketing tools, user experience and service design strategies

DesM Design Management art direction as creative process value analysis and leadership in design agencies

5 specialization modules CDP

Creative Design Processes design projects, cross media, user & service oriented: conception, production, presentation

Com

Communication projects focused on visual communication strategies

CrL

Creative Leadership management techniques in diverse, eclectic and fast changing work environments

PE

Persuasion, Engagement projects focused on marketing, advertising, sales - conception, production, presentation

UCD

User Centered Design cross-media and user-centered design projects: conception, production, presentation

1 further module MTh

Master Colloquium and Thesis Colloquium devoted to master subjects, writing of the MA-Thesis (4th term)

Campus Berlin: Ackerstraße 76 | 13355 Berlin

Campus Köln: Höninger Weg 139 | 50969 Köln

Fon +49 (0)30/46 77 693-30 | [email protected]

Fon +49 (0)221/222 139-33 | [email protected]

4/5

Last update: 16.06.2016 Subject to modifications!

Hochschule für Medien Kommunikation und Wirtschaft University of Applied Sciences

H M K W

M. A. Communication Design – Module Chronology (Status as of November, 2014) – WHT = weekly hours per term 1 WHT = 1 lesson (à 45 min) per semester week Key figures 16 weeks of lecture periods per semester 72 WHT total 120 CP total (= 30 CP * 4 semesters) 30 WL hours (workload of 60 min) per CP

1. year

1. semester

Interdisciplinary competencies

2. year

2. semester

WHT CP

WL

5 5 5

180 180 180

WHT CP

3. semester

WL

WHT CP

Total

4. semester

WL

WHT CP

WL

73 WHT

120

WHT

CP

WL

contact time

1.168 h

100%

100%

WHT

CP

5 SWS 5 SWS 5 SWS

6 CP 6 CP 6 CP

180 WL 180 WL 180 WL

80 h 80 h 80 h

7% 7% 7%

5% 5% 5%

5 SWS 5 SWS 5 SWS

6 CP 6 CP 6 CP

180 WL 180 WL 180 WL

80 h 80 h 80 h

7% 7% 7%

5% 5% 5%

Basics 1 2

BusE LawM

3 4

MAM CTT

5 6

IntLT MPsy

Business English Law and the Media

Technology

6 6 6

Media Asset Management Converging Technological Trends

scheme of choices is subject to variations due to group specific preferences 5 5 5

Human Factors

6 6 6

180 180 180

Intercultural Leadership Techniques Media Psychology

choose 3 of 6 modules!

Sub-Total:

Subject-specific competencies

5

6

180

5

6

WHT CP

WL

WHT CP

5 5

6 6

180 180

10

12

360

10 5

12 6

360 180

5 5 5

6 6 6

180 180 180

5 SWS 5 SWS 5 SWS

6 CP 6 CP 6 CP

180 WL 180 WL 180 WL

80 h 80 h 80 h

7% 7% 7%

5% 5% 5%

180

5

6

180

15 SWS

18 CP

540 WL

240 h

21%

15%

WL

WHT CP

WHT

CP

WL

contact time

WHT

CP

5 SWS 5 SWS 5 SWS 15 WHT

6 CP 6 CP 6 CP 18 CP

180 WL 180 WL 180 WL 540 WL

80 h 80 h 80 h 240 h

7% 7% 7% 21%

5% 5% 5% 15%

10 SWS 5 SWS 10 SWS 5 SWS 11 SWS 41 WHT

12 CP 6 CP 12 CP 6 CP 18 CP 54 CP

360 WL 180 WL 360 WL 180 WL 540 WL 1620 WL

160 h 80 h 160 h 80 h 176 h 656 h

14% 7% 14% 7% 15% 56%

10% 5% 10% 5% 15% 45%

WL

WHT CP

WL

3 foundational modules 7 8 9

CCT DSR DesM

10 11 12 13 14

UCD CDP Com PE CrL

Critical & Creative Thinking Design & Social Research Design Management

3 practical modules User Centered Design Creative Design Processes Communication Persuasion, Engagement Creative Leadership

15

18

540

5 5

6 6

180 180

10 5

12 6

360 180

15

18

540

11 11

18 18

540 540

1 further module 15 MTh

Master Colloquium and Thesis Sub-Total:

Total

2 2

30 30

900 900

2 SWS 2 WHT

30 CP 30 CP

900 WL 900 WL

32 h 32 h

3% 3%

25% 25%

25

30

900

20

24

720

11

18

540

2

30

900

58 WHT

102 CP

3060 WL

928 h

79%

85%

30

36

1080

25

30

900

16 24

720

2

30

900

73 WHT

120 CP

3600 WL

1168 h

100%

100%

Campus Berlin: Ackerstraße 76 | 13355 Berlin

Campus Köln: Höninger Weg 139 | 50969 Köln

Fon +49 (0)30/46 77 693-30 | [email protected]

Fon +49 (0)221/222 139-33 | [email protected]

5/5

Last update: 16.06.2016 Subject to modifications!