Factsheet WELT - Media Impact

culture, real estate, travel and motor. WELT AM ... economy and finance, sports, culture and style. The contents of ... for national decision-maker campaigns.
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WELT AM SONNTAG (WELT AM SONNTAG and WELT AM SONNTAG Kompakt)

WELT AM SONNTAG stands for outstanding journalistic competence and inspiration. On the one hand, it is very close to people and their daily life. On the other hand, it frequently presents powerful investigative stories from business and politics. It is the most important Sunday reading matter for sophisticated readers. Surprising backgrounds, the latest analyses, exclusive interview partners and entertaining topics at a high level define the editorial bandwidth. The editorial diversity includes analyses and prognoses from the financial world, exciting sports reports and exclusive articles from the topical areas of style and culture, real estate, travel and motor. WELT AM SONNTAG Kompakt Enjoy Sundays with 64 pages of politics, economy and finance, sports, culture and style. The contents of WELT AM SONNTAG are freshly produced by leading journalists at the publisher in a tabloid format for a young, welleducated and more urban target group. The new booking unit of WELT Print Total includes WELT AM SONNTAG incl. WELT AM SONNTAG Kompakt and WELT Print Working Day (DIE WELT incl. DIE WELT Kompakt).

Readership Readership WELT Print Total*

Structure in %

Index

Men

63

128

Women

37

72

Age

30-59 yrs

48

100

Education

University -entrance exam, university

52

181

Net household income

> 3000 €

63

142

Socioeconomic status

Level 1+2

49

217

Consumers

Luxuryoriented

28

263

Gender

Rates and Formats WELT Print Total 2019 Formats

Rates Mon.- Sat. + Sun.

1/1 4c

79,622.40

1/2 landscape 4c

44,290.00

1/4 corner ad 4c

31,310.40

WELT Rate Card No. 97 is valid as of January 1, 2019 All rates in €, plus VAT

Key Data

◼ Publication: DIE WELT: Mon.-Sat. DIE WELT Kompakt: Mo. - Fr. WELT AM SONNTAG: Sun. WELT AM SONNTAG Kompakt: Sun.

◼ Copypreis:

◼ Reach WELT Print Total*: 1,730,000 Reader (AWA 2018)

◼ Sold circulation WELT Print Total*: 521,636 (IVW IV/2018)

DIE WELT Mon - Fr: 2,70 € ◼ Decision makers DIE WELT Sat: 2,90 € WELT Print Total*: DIE WELT Kompakt: 1,00 € 500,000 (LAE 2018) WELT AM SONNTAG: 4.60 € WELT AM SONNTAG Kompakt: 3.00 € Status: January 2019; Errors and comissions excepted.

mediaimpact.de

*WELT Print Total = DIE WELT and DIE WELT AM SONNTAG including Kompakt editions (except Saturday) Source: AWA 2018, Basic 1,730.000 WELT Print Total-Readers; Index Total Population = 100

DIE WELT (DIE WELT and DIE WELT Kompakt)

DIE WELT – The national daily is one of Europe’s leading newspaper and indispensable for national decision-maker campaigns. DIE WELT focuses on what represents the strength of a modern daily newspaper: the written word. More major topics, researched in greater depth and commented in more detail – a newspaper that fulfils today’s requirements. In the departments of Politics, Business & Finance and Feuilleton, DIE WELT offers clearly structured news, analyses and commentaries. DIE WELT Kompakt – The quality newspaper in a modern tabloid format has been the innovation leader in successfully cross-linking print and online for years. DIE WELT Kompakt is the newspaper for young urban professionals who want to inform themselves efficiently and comprehensively through a daily newspaper. WELT Print Working Day is the new booking unit with DIE WELT incl. DIE WELT Kompakt.

Readership Readership WELT Print Working Day*

Structure in %

Index

Men

62

127

Women

38

74

Age

30-59 yrs

51

106

Education

University -entrance exam, university

58

199

Net household income

> 3000 €

64

145

Socioeconomic status

Level 1+2

53

233

Consumers

Luxuryoriented

31

295

Gender

Rates and Formats WELT Print Working Day 2019 Formats

Rates Mon.- Sat.

1/1 4c

49,420.80

1/2 landscape 4c

26,780.00

1/4 corner ad 4c

17,318.40

DIE WELT Rate Card No. 97 is valid as of January 1, 2019 All rates in €, plus VAT

Key Data

◼ Publication: DIE WELT: Mon.- Sat. DIE WELT Kompakt: Mo.- Fr.

◼ Copypreis: DIE WELT Mon - Fri.: 2.70 € DIE WELT Sat.: 2.90 € DIE WELT Kompakt: 1.00 €

◼ Reach WELT Print Working Day* 630,000 Reader (AWA 2018)

◼ Sold circulation WELT Print Working Day*: 155,607 (IVW IV/2018)

◼ Decision makers WELT Print Workin Day*: 342,00 (LAE 2018)

Status: January 2019; Errors and omissions excepted.

mediaimpact.de

* WELT Print Working Day= DIE WELT including Kompakt editions (except Saturday) Source: AWA 2018, Basic 630.000 WELT Print Working day-Reader; Index Total Population = 100