WELT AM SONNTAG (WELT AM SONNTAG and WELT AM SONNTAG Kompakt)
WELT AM SONNTAG stands for outstanding journalistic competence and inspiration. On the one hand, it is very close to people and their daily life. On the other hand, it frequently presents powerful investigative stories from business and politics. It is the most important Sunday reading matter for sophisticated readers. Surprising backgrounds, the latest analyses, exclusive interview partners and entertaining topics at a high level define the editorial bandwidth. The editorial diversity includes analyses and prognoses from the financial world, exciting sports reports and exclusive articles from the topical areas of style and culture, real estate, travel and motor. WELT AM SONNTAG Kompakt Enjoy Sundays with 64 pages of politics, economy and finance, sports, culture and style. The contents of WELT AM SONNTAG are freshly produced by leading journalists at the publisher in a tabloid format for a young, welleducated and more urban target group. The new booking unit of WELT Print Total includes WELT AM SONNTAG incl. WELT AM SONNTAG Kompakt and WELT Print Working Day (DIE WELT incl. DIE WELT Kompakt).
Readership Readership WELT Print Total*
Structure in %
Index
Men
63
128
Women
37
72
Age
30-59 yrs
48
100
Education
University -entrance exam, university
52
181
Net household income
> 3000 €
63
142
Socioeconomic status
Level 1+2
49
217
Consumers
Luxuryoriented
28
263
Gender
Rates and Formats WELT Print Total 2019 Formats
Rates Mon.- Sat. + Sun.
1/1 4c
79,622.40
1/2 landscape 4c
44,290.00
1/4 corner ad 4c
31,310.40
WELT Rate Card No. 97 is valid as of January 1, 2019 All rates in €, plus VAT
Key Data
◼ Publication: DIE WELT: Mon.-Sat. DIE WELT Kompakt: Mo. - Fr. WELT AM SONNTAG: Sun. WELT AM SONNTAG Kompakt: Sun.
◼ Copypreis:
◼ Reach WELT Print Total*: 1,730,000 Reader (AWA 2018)
◼ Sold circulation WELT Print Total*: 521,636 (IVW IV/2018)
DIE WELT Mon - Fr: 2,70 € ◼ Decision makers DIE WELT Sat: 2,90 € WELT Print Total*: DIE WELT Kompakt: 1,00 € 500,000 (LAE 2018) WELT AM SONNTAG: 4.60 € WELT AM SONNTAG Kompakt: 3.00 € Status: January 2019; Errors and comissions excepted.
mediaimpact.de
*WELT Print Total = DIE WELT and DIE WELT AM SONNTAG including Kompakt editions (except Saturday) Source: AWA 2018, Basic 1,730.000 WELT Print Total-Readers; Index Total Population = 100
DIE WELT (DIE WELT and DIE WELT Kompakt)
DIE WELT – The national daily is one of Europe’s leading newspaper and indispensable for national decision-maker campaigns. DIE WELT focuses on what represents the strength of a modern daily newspaper: the written word. More major topics, researched in greater depth and commented in more detail – a newspaper that fulfils today’s requirements. In the departments of Politics, Business & Finance and Feuilleton, DIE WELT offers clearly structured news, analyses and commentaries. DIE WELT Kompakt – The quality newspaper in a modern tabloid format has been the innovation leader in successfully cross-linking print and online for years. DIE WELT Kompakt is the newspaper for young urban professionals who want to inform themselves efficiently and comprehensively through a daily newspaper. WELT Print Working Day is the new booking unit with DIE WELT incl. DIE WELT Kompakt.
Readership Readership WELT Print Working Day*
Structure in %
Index
Men
62
127
Women
38
74
Age
30-59 yrs
51
106
Education
University -entrance exam, university
58
199
Net household income
> 3000 €
64
145
Socioeconomic status
Level 1+2
53
233
Consumers
Luxuryoriented
31
295
Gender
Rates and Formats WELT Print Working Day 2019 Formats
Rates Mon.- Sat.
1/1 4c
49,420.80
1/2 landscape 4c
26,780.00
1/4 corner ad 4c
17,318.40
DIE WELT Rate Card No. 97 is valid as of January 1, 2019 All rates in €, plus VAT
Key Data
◼ Publication: DIE WELT: Mon.- Sat. DIE WELT Kompakt: Mo.- Fr.
◼ Copypreis: DIE WELT Mon - Fri.: 2.70 € DIE WELT Sat.: 2.90 € DIE WELT Kompakt: 1.00 €
◼ Reach WELT Print Working Day* 630,000 Reader (AWA 2018)
◼ Sold circulation WELT Print Working Day*: 155,607 (IVW IV/2018)
◼ Decision makers WELT Print Workin Day*: 342,00 (LAE 2018)
Status: January 2019; Errors and omissions excepted.
mediaimpact.de
* WELT Print Working Day= DIE WELT including Kompakt editions (except Saturday) Source: AWA 2018, Basic 630.000 WELT Print Working day-Reader; Index Total Population = 100
